The best way to predict the future is to create it. Strategic Planning is a process that determines the future of the organization and what organizational resources will be needed to endure success. The process involves determining what business opportunities exist, and what resources are available to capitalize on those opportunities.
Business leaders today have found that developing a strategy and a plan is far more effective than leaving the future to chance. Furthermore, developing a strategy, a vision, and a plan enhances key factors that create higher levels of motivation and commitment and fuel continuously higher levels of achievement. Finally, the effective implementation of the plan is the true determining factor as to whether or not a company is effective.
The Executive Strategic Planning Process provides a format for developing a Strategic plan, taking that strategy through the business planning process and establishing trackable goals. It is a process that involves not only determining where a company is going, but also, how it is going to get there.